Cell Tower Leasing: Why Marketing Doesn't Work Like You Think
We are constantly asked if we can help can help market a property or rooftop space to wireless carriers. If you don't already have a wireless carrier leasing space on your property - please read our How To Get a Tower on Your Property page. Quite simply, we cannot help you find wireless tenants for your vacant property - no matter how good you think it is.
However, if you have a tower on your property or cell sites on your rooftop, please keep reading.
Basic Presumptions About Cell Tower Leasing:
First and foremost is this: If one carrier found you, others carriers will as well. Whether they see the tower on your property or the cellular antennas on your rooftop, the site acquisition agents will know you negotiated a cell tower lease at least once. So they will assume that you're familiar with cell tower leasing and are probably willing to lease again.
Secondly, if you currently have a cell tower on your property or an antenna array on your rooftop, chances are you've already secured the necessary approvals from local planning and zoning boards. From this assumption, they conclude that additional antennas will be approved without much problem.
It's a Complicated Business…
We are not in the business of marketing properties for a commission or a percentage of the rent.
Sure, if we wanted, we could sign hundreds of new clients every year, then do nothing but sit back and wait until another carrier came along. Then we could charge you're a portion of that monthly rent for doing nothing more than adding your name to a long list distributed to carriers two or three times a year. Unfortunately, that's exactly what many other companies will do.
We will only in the rarest of instances, help a client market a property or rooftop if we believe beyond a shadow of a doubt, that the property is truly unique and that we can be successful.
Cell tower leasing and rooftop antenna leasing is a complicated business. The only way to be effective is if the cell tower leasing company has numerous sites under representation and has local agents in each of those markets. Someone in California, New York, or Florida cannot market sites outside of those areas, for example.
If you've received a solicitation from a third party company who suggests that they will market your property or that they have a carrier ready to lease your tower, they are probably interested in a Lease Buyout. Their solicitation is a ploy to get you to respond. If you are not the owner of the tower, they can't market it -- only the tower owner can. In most cases, only the tower owner will profit from additional carriers using the site. If they are a site acquisition firm for the carriers, the letter will say specifically who they have lined-up to lease your property or rooftop.
We recommend you sit tight. In the world of cell tower leasing, patience is a virtue. There is no use spinning your marketing wheels in an attempt to entice a carrier to use a property that doesn't fit their design criteria. And since that information is proprietary, you'll never be able to find out if your site meets those specifications. So rather than giving up 25% or 50% of your future revenue, just wait.
If you need help negotiating a new lease or determining its value, see our page on Negotiating a Cell Tower Lease.
If you have a tower that you own (not just lease land to the owner), please contact us. We might be able to assist you with cell tower leasing. If your interest is in marketing your tower for sale, then we also offer cell tower valuation services.